National Concert Hall Dublin

Putting audiences at the heart of Dublin’s National Treasure

Together with Baker Richards, Sarah Chambers Consulting worked on a 18-month project for NCH – developing a bespoke segmentation. We brought the segmentation to life for the teams, with qualitative research to really enhance the segmentation pen portraits.

We used the segmentation as the common language for teams, at a time of change, and that in turn supported them through a variety of campaign and business planning cycles. With a huge capital project underway to develop the site, our thinking and deeply embedding work has been a solid foundation for bold audience centred decision-making.

“Sarah worked with the National Concert Hall to develop and build out our audience segmentation strategy. Her experience across the cultural sector and her aptitude and understanding of audience development and segmentation ensured we built a segmentation model that was easy to roll out, had immediate impact and most importantly worked for all our internal business units. It ensured we put audiences at the centre of all we do. Sarah has a capacity to inspire and motivate all team members, is an excellent communicator, and at the same time ensures projects are set up for success.”

Rosita Wolfe – Director of Marketing and Communications

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